.Manly Bands is actually a direct-to-consumer dealer of males's rings. The business released in 2016 after John Ruggiero, the co-founder along with his better half Michelle, couldn't discover a suitable wedding celebration band.This is actually Ruggiero's 2nd appearance on the podcast. In April 2021, we talked about the business's founding, special band materials, and much more. Since then, Manly Bands has actually acquired its supplier. The manufacturing of rings from, point out, Port Daniel's whiskey gun barrels or even Fender guitar strings produces powerful video recording, says Ruggiero, excellent for storytelling on social media sites and also somewhere else.The whole sound of our talk is actually embedded listed below. The records is actually modified for size and also quality.Eric Bandholz: Give our company a run-through of what you perform.John Ruggiero: My spouse, Michelle, and I started an on-line ring business referred to as Manly Bands in 2016 to solve a problem of wedding celebration bands for males. Our company were actually just married. I possess big fingers and also couldn't discover a band that I ased if that was actually certainly not overpriced. My possibilities were actually buying from a magazine or having one thing tailor-made.I ended up buying coming from an internet site. The band got here in a level mailer, without any container or even customer service. It was a horrendous expertise by today's ecommerce requirements.We obtained gotten married to, moved to Florida, as well as required a task. Our experts told ourselves, "Our company're each entrepreneurs. Why don't our company generate our personal service?" Our experts discussed the types of concerns our experts would certainly found as well as how to handle all of them. My band experience appeared, as well as our team decided to try to handle it for other people.Our goal when we started was actually to pay out rental fee. Our team thought making a couple 1000 dollars a month from this would certainly be actually fantastic. Our experts considered it a lifestyle company, not high-growth. It was actually only Michelle as well as me in our garage developing rings and delivering them bent on customers. Our team had actually hit on one thing. Our message sounded along with leads.Michelle and also I create an outstanding crew. I create concepts, and also she's the implementer. A considerable amount of our results visits her creative thoughts. She titles the rings as well as establishes personas. She links the rings to clients. Illustrating a band only as "eight-millimeter black" failed to suffice.Our team designed bands from special materials, including Jack Daniel's barrels or even unique metals. Your business took off. Ever since, we've expanded significantly. We now have over 55 people in the Manly Bands household. Concerning half of those are actually band professionals that work in our just recently acquired manufacturing shop in Utah.Bandholz: When performed you obtain a maker?Ruggiero: Regarding a year as well as an one-half back. Our experts had actually been their client for a long times, so we knew them effectively. A lot of their business was retail, which really did not interest our company-- mosting likely to mom-and-pop jewelers. They retained their wholesale customers as well as brand name. Our experts obtained a number of their properties and delivered over workers.Causing a production staff has been one of the most effective factors our team've performed. It is actually been actually amazing to walk out there and also watch all of them make rings out of Fender guitar strings or even metal from an M1 Abrams tank.Bandholz: How does internal production effect advertising and marketing?Ruggiero: It is actually been massive. Taking an electronic camera to the opposite of the office and filming the group using turrets to reduce the metal rods or whiskey gun barrels into rings produces awesome online video. We possess our video camera workers out there regularly. Our company use that video footage on our social media and also in our advertisements and also newsletters. We make an effort to advertise that because a lot of companies in the guys's band space do not create. They fall ship or even purchase from overseas and after that transport it out. Yet our experts wish it to last a life time as well as be one thing people may take pride in.We've possessed a bunch of results along with our armed forces culture compilation, where our company source distinct military materials. Our experts have the M1 Garand rifle sell, the hardwood component, coming from War of the nations I. Watching our staff placed that in the lathe and also cut a piece out for a ring is intriguing.Our marketing for those rings talks about the background, the soldiers, where the tool was actually used, as well as factors like that. My better half and also I examined filmmaking in college. We use our abilities to inform and also narrate. For instance, I lately received an e-mail from a consumer who discussed that his grand daddy made use of to steer M1 containers. The client gifted some of those bands to his gramps, as well as they had very an emotional swap. It's nice to aid consumers get in touch with their past and develop one thing significant.Bandholz: Where can individuals purchase a band coming from you?Ruggiero: ManlyBands.com. Our company possess pictures on Instagram, also. I get on Twitter and also LinkedIn.